Primitive Skateboarding is owned by skilled skateboarder Paul Rodriguez Jr. He based the model in 2014, initially as a clothes firm, later increasing into skateboard decks and equipment. Rodriguez, a extremely achieved skater with quite a few competitors wins and sponsorships, leveraged his business expertise and popularity to determine Primitive as a outstanding skateboarding model.
Understanding the possession of a skateboarding model offers context for its id, course, and affect inside the skateboarding group. Rodriguez’s direct involvement imbues Primitive with credibility and authenticity, resonating with skate boarders who determine together with his type and achievements. This direct connection to an expert skater influences product improvement, advertising and marketing methods, and workforce rider choice, shaping the model’s general picture and attraction. The model’s success additionally displays entrepreneurial initiatives inside the skateboarding business.
